Media Specs

1. Interstitials (Full Page Transition Ads)

   The Interstitial is a full-page ad placed between two web pages, displayed when a visitor clicks on an activated link or selects a link to an activated page.
   
   The visitor is taken to the advertisement page for 10 seconds, 15 seconds, or optionally untimed. After the ad display, the user is automatically redirected to their intended destination. Since the ads are only initiated by a user’s click, the result is increased ad awareness, brand recall and high response rates.
   • Maximum window size: 700 x 500 pixels
   • Maximum file size: 100k
   • Creative Specs: JPEG/ GIF & HTML
   • Rich Media: DHTML and Flash
   • Delivery Methods: HTML, Iframes, JavaScript, JPEG/GIF

2. Pop-Unders

   This large browser window that appears beneath the primary browser is an effective format for driving results without the distraction of website content. Using advanced technology, Pop-Under campaigns can now use rich video and audio content that will only play when the Pop-Under is viewed by the web user.
   • Maximum window size: 720 x 300 pixels
   • Maximum file size: 50k
   • Creative Specs: JPEG/ GIF & HTML
   • Rich Media: DHTML and Flash
   • Delivery Methods: HTML, Iframes, JavaScript, JPEG/GIF

3. Sliding layer ads

   These ads slide into the center of the user's view from the left after the web page loads.
   The slide-like presentation is less obtrusive and converts higher than a typical pop-under window. This ad format is similar to a pop-up but utilizes different technology that is not subject to pop-up blocking technology.
   • Maximum window size: 720 x 300 pixels
   • Maximum file size: 50k
   • Creative Specs: JPEG/ GIF & HTML
   • Rich Media: DHTML and Flash
   • Delivery Methods: HTML, Iframes, JavaScript, JPEG/GIF

4. Rich Media layer ads

   These ads come in all shapes and sizes. They generally utilize flash or some other form of streaming technology and have very high response rates. These ads are accompanied by a highly visible X button so that the user can easily disable the ad. These ads generally contain extreme animation and sound.
   • Maximum window size: variable
   • Maximum file size: 100k
   • Creative Specs: JPEG/ GIF & HTML
   • Rich Media: DHTML and Flash
   • Delivery Methods: HTML, Iframes, JavaScript, JPEG/GIF

Targeting

• Target by Site category
• Target by Site content
• Target by Country and state
• Target by Time of day
• Target by Day of week
• Target by Desired eCPA
• Target by individual/specific Website(s)

Optimization

• Optimize by CTR
• Optimize by CPA