Your ideal audience is out there amid a swirling chaos of online
data and inventory. The challenge is pinpointing where they are,
choosing the best ways to reach them, and selecting the right
combination of data and media placements to create a successful
campaign for your online advertising.
We developed OSM (Open Segment Manager) to create, discover, and
execute the most optimal combinations of audience targeting and
media available. OSM matches your brand with your most responsive
audiences, delivering the greatest possible marketing impact. As
pioneers of transparency and online targeted advertising, we
designed OSM to reflect the highest industry standards, giving you
a solution that's always dependable and open.
How we use OSM for audience targeting:
- Meeting your exact specifications by combining the largest
selection of targeting criteria available
- Leveraging your existing customer segmentation or database, and
even building upon it
- Testing and discovering which audience works best based on your
success metric, and making audience recommendations
- Combining multiple statistical techniques to provide you with
ideal customer profiles
By leveraging any type of targeting data, we give you the
freedom to custom-build your audience to your specifications. You
can choose from an array of targeting options, including:
- Behavioral
- Demographic
- Contextual
- Geographic
- Search
- Social
- Purchase-based
- Lifestyle
- Survey-based
Want even more ways to target your ideal digital audience? OSM
delivers. Reach out to us
and we'll show you how.
