ad formats

The following are interclick's online ad format specifications.
If you're looking for something more custom, please contact us!

accepted file types ( all formats )

Ad Type Ad Size	Initial Size	Download File Size (GIF/JPG)	Max Initial Download File Size	Click-Thru URL Limit	Audio Spec/Limit Allowed on user click only	Animation/ Looping Limit Allowed	Alt Text Limit
Rectangle 300x250	300W X 250H	95k	95k	450 char	Duration: 15 sec	Duration: 15 sec	65 char
Skyscraper 160x600	160W X 600H	95k	95k	450 char	Duration: 15 sec	Duration: 15 sec	65 char
Banner 728x90	728W X 90H	95k	95k	450 char	Duration: 15 sec	Duration: 15 sec	65 char
Interstitials 720x300	720W X 300H or up to full page	95k	95k	450 char	Duration: 15 sec	Duration: 15 sec	65 char
Interstitials 720x600	720W X 600H or up to full page	95k	95k	450 char	Duration: 15 sec	Duration: 15 sec	65 char

Audio must be user click-initiated and never automatic.
Audio insertion into Flash file may begin no earlier than the second frame.
If audio is used, creative must include an On/Off switch for users.
Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades. Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse the content.
Click destination URL must open a new browser.

Ad Type Ad Size	Initial Size	Download File Size (GIF/JPG)	Max Initial Download File Size	Max Weight Secondary (Polite) Download	Max Weight Progressive Download (Video/ Streaming Only)	Audio Spec/Limit Allowed on user click only	Animation/ Looping Limit Allowed	Alt Text Limit
Rectangle 300x250	300W X 250H	95k	95k	100k	5mb	Duration: 30 sec	Duration: 15 sec Video Duration: 30 sec	65 char
Skyscraper 160x600	160W X 600H	95k	95k	100k	5mb	Allowed on user click only; Duration: 30 sec	Duration: 15 sec Video Duration: 30 sec	65 char
Banner 728x90	728W X 90H	95k	95k	100k	5mb	Duration: 30 sec	Duration: 15 sec Video Dur: 30 sec	65 char

Ad Type Ad Size	Initial Size	Download File Size (GIF/JPG)	Panel Size	Full Expanded Size	Panel Expansion Direction	Max Weight Secondary (Polite) Download	Max Weight Progressive Download (Video/ Streaming only)	Audio Specs /Limit Allowed on user click only	Animation/Looping Limit Allowed
Banner 728x90	728W 90H	95k	728W 225H	728W 315H	down	100k	5mb	Duration: 30 sec	Duration: 15 sec Loop Limit: 5 Video Dur: 30 sec
Rectangle 300x250	300W 250H	95k	200W 300H	500W 300H	left	100k	5mb	Duration: 30 sec	Duration: 15 sec Loop Limit: 5 Video Dur: 30 sec
Skyscraper 160x600	160W 600H	95k	300W 600H	460W 600H	left	100k	5mb	Duration: 30 sec	Duration: 15 sec Loop Limit: 5 Video Dur: 30 sec

Mouse Over (or click) to Open/Mouse Off to Close.
When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.

Panel or display ad must feature a close button (16pt font: "Close X") that closes the panel with a user's click.
Button must be in the top right corner.
Available on user click only. Off by default.
Audio mute button control required.
Host-initiated video may be used in any portion of the experience.
Video duration: 30 seconds max. Replay allowed with user initiation.
Companion audio may be included with video (see audio specs above).

Ad Type	File Type	Dimensions	Duration	Pixel Tracking	Animation / Looping Limit
Video	Minimally-compressed QuickTime File: MOV, MP4, M4A, 3GP, 3G2, MJ2	Pixel width of at least 640 pixels 4:3 (Standard) and 16:9 (Widescreen) aspect ratios Max bit rate: 600 bits/sec Max frame rate: Recommended - 30 FPS Max file size: 5 GB	0:15 or 0:30 ONLY	Required for video files: Click-through URL & impression/start pixel Optional: 50% & 100% view pixels & click-tracking pixel	N/A
	Minimally-compressed Flash Video File: FLV	Pixel width of at least 640 pixels 4:3 (Standard) and 16:9 (Widescreen) aspect ratios Max bit rate: 600 bits/sec Max frame rate: Recommended - 30 FPS Max file size: 5 GB	0:15 or 0:30 ONLY	Required for video files: Click-through URL & impression/start pixel Optional: 50% & 100% view pixels & click-tracking pixel	N/A
	VPAID Tag	N/A	0:15 or 0:30 ONLY	Pixel Trackers should be built into VAST wrapper or provided separately	N/A
	VAST Tag	N/A	0:15 or 0:30 ONLY	Pixel Trackers should be built into Tag	N/A
Companion Banner	3rd Party iFrame tags	IAB-standard 300x250	40k or less	iFrame companions require: Image/Click URL trackers (within iFrame tag). Must open a 2nd window	3 Loops 0:15 maximum (combined)
Companion Banner	GIF, PNG, JPG or dynamic (flash)	IAB-standard 300x250	40k or less	Reporting based on interclick numbers	3 Loops 0:15 maximum (combined)