newsroom
interclick in the news
August 19, 2011
Last week, John Mracek, the CEO of NetSeer, commented that audience targeting is overrated and touted the benefits of contextual targeting. While I
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June 1, 2011
No doubt you've read about the advantages of modern, big-data analysis platforms. Queries that once took days or hours can be cut down to minutes
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March 28, 2011
The early months of 2011 have seen both a major recovery in auto sales and record monthly highs in the price of gasoline. This has
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February 28, 2011
While access to third-party data is widespread, Interclick's OSM platform has a unique approach to predictive valuation of purchasable data segments, based on actual campaign
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December 20, 2010
A tiny minority of users offered the opportunity to opt out of behavioral advertising through the Digital Advertising Alliance's new ad icon have chosen to
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December 15, 2010
There are over 200 ad networks, though most are blind, meaning the buyer doesn't necessarily know what sites or portions of sites are brokered by
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December 15, 2010
interclick has been gaining digital market share for the past couple years and there is no indication that is changing. The best way to prove
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November 29, 2010
After seeing its stock rise from $3.40 in early August to $6.20 in early November, shares of interclick (ICLK) have spent the past three weeks
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November 8, 2010
Michael Katz, president at interclick, New York, will become chief executive, effective on Feb. 1. He will succeed Michael Mathews, who is leaving, the company
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November 8, 2010
New York—Interclick, an online advertising company, announced that President Michael Katz will become CEO. He will succeed Michael Matthews, who is leaving to pursue a
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September 30, 2010
DoubleVerify, the pioneer and worldwide leader in online media
verification, released findings from its 1H 2010 Trust Index. The
report provides insight into compliance and brand safety
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September 27, 2010
Established in 2006, interclick is a publicly-traded company that focuses on deploying online advertising campaigns based on data to connect advertisers with very specific and
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September 24, 2010
This is a great evolution story. The old logo was completely forgettable and vague, an apparent after-thought for launching the business four years ago. The
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September 22, 2010
To identify the top performers in the industry, DoubleVerify evaluated networks based on benchmarks of non-compliance, including: instances of ads served out of inclusion lists,
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April 21, 2010
Online display advertising -- an $8.7 billion market in 2010 -- is undergoing change at a pace not seen since Google transformed search and invented
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April 11, 2010
Mediaweek digital editor Mike Shields’ article in the April 5 issue prompted a letter from interclick founder and president Michael Katz. Publishers quoted in the
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February 12, 2010
Ok, I admit I didn't come up with the phrase and I hate to be the bearer of bad news but (the top 25) networks
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December 28, 2009
Video with Michael Katz, President & Founder, interclick
* Why Didn't The Ad Network Industry Implode?
* How Did
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September 9, 2009
If you're anything like me, juggling another targeting advertising network on your media buy is the last thing you want to do. That's why I
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August 21, 2009
With every new "must-read" survey predicting the future of online
advertising, collective eyeballs roll from Madison Avenue to
Silicon Valley.
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