Marketers demand insightful, efficient and transparent digital advertising solutions. This requires technology specifically designed to provide these solutions. Technology that can keep ahead of the increasing complexity of today's marketplaces - and even lead it.
At interclick, we've invested in building and interconnecting our technology to offer you the most advanced display advertising solutions. Our platforms - OSM, ATS 5, VTS, and Marshall - are best-of-breed systems designed to work with massive data volumes, real-time marketplaces, and multi-vendor solutions, with increased efficiency to help you meet your goals.
Audience targeting has become a core part of digital advertising strategy, with a goal of achieving quality audiences, scale, and high performance. The industry's first two generations of behavioral targeting platforms strived to deliver these benefits. But the dynamic nature of online media and advertising has limited their effectiveness.
That's why interclick developed OSM, a data valuation platform which specifically addresses the challenges faced by today's marketer: Out of thousands of targeting, media, data and optimization options available, which are the right ones for my campaign? And how should I use them?
OSM's open technical framework frees you from the one-size-fits-all approach. It can ingest and combine limitless amount of data sources and types, regardless of format or taxonomy. OSM employs customized statistical treatments and optimization technologies that can be applied across any display media-whether it's purchased directly, through real-time bidding, in an exchange, or in any other marketplace.
OSM provides the freedom to model your audiences from the ground up. We can also leverage your current consumer segmentation strategy, by integrating with your existing marketing database or modeling with our comprehensive data set. In hours, we can enable you to connect with your customers whenever you need to.
Currently processing over a billion data points each day, OSM has enabled interclick to become one of the industry's fastest-growing companies by consistently turning data into marketing results for our customers.
With Genome, marketers can now unleash the power of OSM at their fingertips. Genome is the first self-service audience recommendation and planning platform. It takes the guesswork out of online advertising, providing advertisers with valuation, recommendation, planning, and execution capabilities. The platform aggregates the deepest and broadest data set in the marketplace and applies predictive analytics to anticipate consumer behavior. Genome also learns about your core consumer segmentation over time, providing better recommendations and results moving forward. With Genome you gain comprehensive direction for audience targeting and segmentation, eliminating the need for ineffective index-based research tools. Visit www.genomeplatform.com to learn more.
For any organization managing digital display solutions, the ad server determines the flexibility, quality and service level that is provided to the marketer.
The result of many years of development, interclick developed ATS 5, our proprietary ad serving platform, and VTS, our video serving platform. Together, ATS 5 and VTS allows interclick to successfully service hundreds of marketing clients with the most current solutions. Both ATS 5 and VTS have innovative features that include a multi-schema optimization system, complex creative management abilities and preventive brand safety solutions. They are both integrated with OSM to provide leading data targeting solutions and cutting-edge analytics.
Additional features of ATS 5 include real-time campaign reporting, self-managed Block/Allow lists for publishing partners, and a customer-accessible UI.
Meanwhile, VTS is VAST 2.0 and VPAID compliant, to ensure the greatest selection of publishers and evolving ad units. VTS also provides industry-standard based reporting including all IAB metrics, in addition to advanced data on impressions, clicks, conversions, frequency, and video completion.
interclick continually strives to provide its clients with the greatest insights into their audiences and campaigns. To this end, we built Marshall, our reporting and analytics platform. Powered by the leading technologies in data warehousing, reporting, and visualization, Marshall provides a unified view of a marketer's campaigns and audiences. By quantifying the effects of creative exposure, media, and site visitation on audiences, Marshall creates powerful marketing opportunities for our clients.
