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This summer in London the world's greatest athletes will go for Olympic gold. And something else will break records: emerging digital technologies. Since the 2008 Beijing Games, sprinters may run a bit faster. But high-definition video and mobile apps have raced far ahead. That's why this summer, people will get into the Games in more ways than ever before. 211 million Americans watched the Beijing Games (Nielsen); ratings for the London Olympics will likely equal or surpass that.

How can you incorporate this massive audience into your digital strategy? First, by understanding who the viewers are and how they use the web to complement their TV viewing. interclick surveyed the attitudes and intentions of Summer Olympics viewers, including how long they watch the Games, what they look forward to, and what they do online related to the Games.

The Academy Awards are a golden opportunity for marketers to engage with millions on both TV and the internet. The speed and immediacy of the web lets millions engage in all the Oscar fashions, gossip, and news with a single click.

To understand who's engaging with Oscar and how, interclick surveyed Americans on their Academy Awards viewing behaviors. Respondents were asked who they think will win, how they connect with the Oscars online, which devices they're using and more.

Americans are facing a sea of plastic, with more credit card choices than ever. Amidst a range of terms, offers, and accessibility, different demos are motivated by different features. Beyond features, is variety of information sources, online and off. That makes it more important than ever to take the pulse on what drives consumer choice.

One key finding: By and large, people are satisfied with their credit cards, and unlikely to switch in the near future. That makes it more important than ever to take the pulse on what drives consumer choice.

Once, people learned about big sales by opening a fat Sunday paper and leafing through the glossy offers. Then came the internet and huge declines in newspaper advertising and circulation. Today, marketers are discovering that the internet is the new Sunday paper - and every day is Sunday. It's fast becoming the most effective medium to inform customers about in-store deals.

Americans love to throw a party-from Halloween balls to Secret Santa bashes to New Year's Eve champagne blowouts. With 9 to 13% of households throwing a party this holiday season, marketers should hone in on the hosts' online behavior. At a median budget near $350 per event, consumer holiday party spending could top $3 billion this year. By knowing the best time and online spaces to reach party planners, you'll compete in a space others are missing amid the holiday shopping rush.

Hurricanes grab more headlines, but the flu's impact on America rivals our biggest natural disasters. Last flu season caused 100 million lost work days, nearly $7 billion in lost wages, and 32 million missed school days (Walgreens Flu Impact Report). According to the CDC, more than 62 million Americans will get the flu this year.

In the last 15 years there's been a revolution in the way Americans watch television. Services like Hulu and Netflix are rendering video retailers obsolete. High-text advances allow millions to watch TV on non-traditional devices: smart phones, tablets, laptops, PCs and in non-traditional ways On-Demand, time-shied viewing. In fact 88% of men and 63% of women are using non-traditional devices to watch Fall programming.

The economy may be cloudy, but Americans are seeking fun in the sun this summer. Vacationers are expected to spend $86 billion through Labor Day, up 9% from last year (Ipsos). Before they hit the road, rising gas prices could cause many to tweak their trip to accommodate the extra expense.

Moms are very complex consumers. They control nearly 80% of household spending (eMarketer), while balancing both their careers and families. To help marketers and agencies better understand this audience within the automotive market, interclick partnered with Dimestore to gain insights on the purchase patterns among moms as they plan a new car purchase. Our findings show that moms use the Internet as a research tool to educate themselves and start the purchase process: 43% use this medium to research different makes and models, 38% look online to learn about different features and 34% rely on the Internet to request dealership quotes and compare prices.

For most Americans, a house without a pet just isn't a home. According to a recent APPA survey, 62% of U.S. households own at least one pet, fueling a $45.5 billion dollar industry. Pet care is one of the fastest-growing categories in retail. Unsurprisingly, pet owners are one of the most-requested segments by advertisers. Americans spend more money on their pets than on movies, video games and music combined (eMarketer).

To score a touchdown during The Big Game, make your play online. Fans surf the web all season long, checking scores (52%), watching highlights (36%), and chatting with other fans (29%). On the night of The Big Game, they will gather from coast to coast to munch, crunch, sip and cheer on their favorite team. In fact, 53% of fans planning to host Big Game parties will invite more than 10 people, and almost half (48%) will shop the week before the game to stock up on their favorite snacks and beverages.