To score a touchdown during The Big Game, make your play online.

Fans surf the web all season long, checking scores (52%), watching highlights (36%), and chatting with other fans (29%). On the night of The Big Game, they will gather from coast to coast to munch, crunch, sip and cheer on their favorite team.  In fact, 53% of fans planning to host Big Game parties will invite more than 10 people, and almost half (48%) will shop the week before the game to stock up on their favorite snacks and beverages.

With online being the preferred medium to influence purchase decisions, The Big Game is a super opportunity to reach your target audiences.